Film Festival Rotterdam
Geke and Bas are two days at the Rotterdam Film Festival, one of the ‘conferences’ we go to every year. I say conference because the films we go to are often inspiring and indeed influential on the...
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Design documentaries
STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research. Design...
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Ethnographic studies
By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful...
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Global Design Research
Being known as a world-class specialist in Design Research (short for ‘design-led customer research’), many of our clients have asked us to deliver this kind of research on an international scale....
View ArticleSTBY magazine – Service Innovation Inspired by People
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects...
View ArticleSTBY magazine
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects...
View ArticleVideo installations on socio-techno styles
Chelsea College of Art & Design, University of the Arts London, is hosting an exhibition of video installations on Belonging & Belongings. In December Bas and Geke coached an intensive...
View ArticleFD picking up on Service Design
One of the major Dutch newspapers, Het Financieele Dagblad (translated as the Financial Daily Newspaper), has published an article describing the upcoming field of Service Design. The editor, Jan Smit,...
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Visionary and curious: Exploring Creative Leadership for THNK
To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas in the marketing, educational...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
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Testing Telekom’s Service Prototypes
One of the things we do here at STBY is provide long-term support for the development of new services. This often means conducting several projects for the same client, using our expertise in design...
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Clients
STBY have designed research projects for an extensive list of high-profile, multinational clients, working within a wide variety of sectors. Whether we’re working with leading universities,...
View ArticleEPIC – Visual Report
This report collates some of our observations from this year’s EPIC conference in Tokyo. Examining the notions of hyper-skilling and internal ethnography, it looks at the potential implications these...
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Mario Coelho
Mario joined STBY’s London office as our account manager. He was mostly involved in managing client accounts and the operational management of research design projects run out of the UK. Mario was...
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Sara Hardy Graversen
Sara holds a BA in Interaction design from Kolding School of Design in Denmark. Having developed through her studies a keen interest in the user research aspect of a design process, she decided to...
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Bringing cross-cultural research to Cisco with Reach
STBY’s latest project involved working with partners from the Reach Network to compile a report detailing the benefits a cross-cultural research programme could bring to Cisco. Though aware of...
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Drippy T’s…..
In their keynote talk in Berlin Geke van Dijk and Marianne Guldbrandsen introduced the concept of the ‘Drippy T’ as a more accurate metaphor for the T-shaped professional than the strait cut T’s we...
View ArticlePresentation at Service Innovation conference
On 2 November Geke van Dijk will be co-presenting with Walter Bakker from DUO at the annual Service Innovation conference in Almere (The Netherlands). Based on two case studies for DUO/IB-Groep, they...
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Service Design Talks Amsterdam
The next Service Design Talks meeting in Amsterdam will be on 30 November. The book we will discuss on that occassion is ‘The Business Playground’ by Dave Stewart en Mark Simmons. A very engaging book,...
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STBY Amsterdam has moved offices!
After a great period in the Duintjer CS Building on the Vijzelstraat, STBY has moved on the another creative hub. We are now based in the beautiful and vibrant Spaces Building on Herengracht 124. We...
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